FUERZAS DE LA NATURALEZA
We increase the awareness on the importance of women through sports in a way that no one has done until now
These forces of nature have always been there, demonstrating their huge potential and that we do not see a future without them. Are we going to miss this?
Sport is an endless source of values: hard work, sacrifice, dedication, self-improvement, perseverance, humbleness, friendship and comradeship are some of these values and, in the case of women's sport, a lever for the integral development of women in society. The goal of the Women, Health and Sport initiative is to become the mouthpiece that disseminates the achievements of women's sport in Spain. It has always stood by the side of women, demonstrating that we do not see a future without them.
ELLAS. LA GRAN FUERZA DE LA NATURALEZA.
Find out more about the TV campaign we prepared to promote and increase the visibility of women's sport in Spain.
MAKING OF: THE CAMPAIGN
Check the making of the Ellas. La gran fuerza de la naturaleza, Iberdrola's campaign used to promote, disseminate and increase the awareness on the role of women through sports.
HOW COULD WE POSSIBLY MISS THIS?
Discover the summing-up of our supporting women's sport campaign.
SELF-IMPROVEMENT, HARD WORK, EXCITEMENT, TEAMWORK, VALUES AND SUPPORT
Read the statements of these tireless sportswomen that have always been ready for action and outdoing themselves every day.
Download the full creative contents of the campaign.