Iberdrola strengthens its commitment to women's football for the next six seasons
Iberdrola has renewed its commitment to women's football through the Royal Spanish Football Federation (RFEF) and will redouble its support for all competitions in this sport for the next six seasons, until 2024-25.
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The 2019-2020 season of the Primera Iberdrola league kicked off on Saturday 7 September, with some major new developments. The company's chairman, Ignacio Galán, did the ceremonial kick-off at the previous presentation, which was attended by players representing each of the clubs that will compete in the tournament, as well as the president of the RFEF, Luis Rubiales, among other authority figures.
The company has lent its name to Spain's highest level of competition since 2016 — first as Liga Iberdrola and since 2019 as Primera Iberdrola —, while the second division is now called Reto Iberdrola. Iberdrola also promotes the Queen's Cup and the Spanish Super Cup, which is played in Final Four format among the finalists in the Queen's Cup and the first and second placed teams in the Primera Iberdrola. In its first edition (2020), FC Barcelona beat Real Sociedad.
In this way, the company strengthens its commitment to all categories of women's football.
FC Barcelona, Spanish Super Cup 2020 champions.
The most ambitious tournament in history includes high-profile new signings and important new developments, such as the inclusion of a fourth referee, the fact that players' names must now be shown on their shirts, and the obligation for clubs to have a minimum of three grassroots-level teams, with the aim of encouraging participation in women's football from the bottom.
SPORT, CRUCIAL FOR MAKING PROGRESS IN EQUALITY
On 1 August, Iberdrola came to an agreement with the RFEF to strengthen its commitment to women's football by sponsoring all competitions in this sport for the next six seasons, until 2024-25.
According to Galán, the aim of this backing is to "within 6 years, make football the most popular sport played by Spanish girls and young women, advance in the professionalisation of women's football and encourage youth football, achieving excellence and the utmost quality in our national teams and supporting clubs and players".
OTHER IBERDROLA INITIATIVES IN WOMEN'S FOOTBALL
As part of this initiative, Iberdrola is also carrying out various social and awareness-raising activities, such as:
- Women's football festivals in different Spanish cities to encourage participation and spread the word about the competition.
- Educational campaigns in schools using football to raise awareness of the importance of equality in society, as well as promoting sporting values and a healthy lifestyle.
- National competition for schools where participants undertake a project related to women's football.