Iberdrola strengthens its commitment to the SDG by launching the 'Catch Lord Plastik'

#environmental sustainability #society #climate change

The proliferation of plastics and their impact on the environment is a pressing problem for the planet. Iberdrola, in line with the United Nations (UN) Sustainable Development Goals, is launching the Catch Lord Plastik, an initiative to raise awareness of this problem.

Plastic has become a constant element in our lives. It's enough to look around us to realise this: packaging, ingredients in cosmetics, textiles, mobile phones, etc. And the environment is the number one victim. The data provided by various international bodies and NGOs are as eloquent as they are worrying:

  • In 2020 we will generate more than 500 million tonnes of plastic, 900% more than in 1980.*
  • Our oceans already contain more than 150 million tons of plastic waste.**
  • By 2050, they could contain more plastics than fish.***

Its omnipresence is such that many would find the mere fact of giving it up a difficult task. Reducing the consumption of plastics therefore requires not only a change in habits, but also a change of mindset. To promote this transformation, Iberdrola is launching a worldwide initiative called Capture Lord Plastik.

The objective is to raise awareness of the problem of plastics and their impact on the environment while offering ways to reduce their consumption. The protagonist is Lord Plastik, a cartoon villain who spends his time polluting the planet with plastic. This character is simply a reflection of ourselves; in the end, we are the real culprits of plastic pollution.

Users will find some important information on the issue of plastics. Firstly, five actions are presented from different places around the globe – Spain, United Kingdom, United States, Mexico and Brazil – where they are fighting in an original and innovative way to reduce the presence of plastic on the planet. It can also read an interview with Jean-Michel Cousteau, one of the world's most respected explorers and environmentalists, who applauds the initiative.

Iberdrola is inviting everyone who wants to join the hunt for Lord Plastik. To do this, all they have to do is take a photo of themselves involved in activities that contribute to reducing the amount of plastic on the planet — using alternatives to single-use plastic, buying unpackaged food, eating out of glass food storage containers, etc. — and share the photo on their social media with the hashtag #LordPlastik.


Capture Lord Plastik is part of Iberdrola's commitment to the Sustainable Development Goals (SDG) adopted by the United Nations (UN) in September 2015. Specifically, it is aligned with SDGs 13, 14 and 15:

 SDG 13: Climate action

  • Take urgent action to combat climate change and its effects.
  • To have a carbon-free economy involves electrification and an increase in renewable energies.
  • The electricity sector is leading the fight to eliminate CO2 emissions.
  • Moving to power generation technologies with low CO2 emissions.

 Goal 14: Life below water

  • Prevent worsening of coastal waters due to pollution and ocean acidification.
  • Make cautious use of a resource like water, essential for a sustainable future.
  • Efficiently manage protected marine areas and ensure that resources and regulations are in place that help to reduce overfishing.

 Goal 15: Life on land

  • Protect, restore and promote sustainable use of terrestrial ecosystems.
  • Sustainable forest management to combat desertification.
  • Reverse land degradation and halt biodiversity loss.


Iberdrola has been taking specific measures to reduce plastic consumption for some time now, and has also launched several campaigns to raise awareness within the company.

1) On the one hand, the company has set out to reduce consumption of single use plastics in offices, by assessing them and working with suppliers to eliminate them and replace them with others that have less environmental impact.

Among the actions carries out are progressive elimination of plastic coffee cups from vending machines in our corporate buildings, replacing single-use plastic bag with recycled paper bags in restaurants, reducing the use of throw-away water bottles in favour of reusable bottles, drinks fountains in canteens and vending areas, and replacing the big water bottles used in some corporate centres with drinking fountains.

In this regard, the countries in which we operate have set some targets:

  • In Spain, for example, our target for 2019 is to reduce the use of throwaway plastic coffee cups by 100% and to completely stop using plastic bags in our catering services.
  • In the United Kingdom, we are reducing the total volumes of waste through three key actions: designing out waste; maximising re-use and recycling; and reducing waste sent to landfill to zero.
  • In the United States, suppliers selling food in polystyrene containers have been dropped and we only accept recycled paper containers. Plastic drinking straws are not dispensed in the cafeteria.

2) In addition, the company uses communication channels within the company (intranet, newsletter, emails, etc) to send messages about taking greater care of the environment and, specifically, reducing the use of plastic.

In this regard, the Communication Plan on the Circular Economy launched in all countries where Iberdrola operates, and organising voluntary corporate activities specifically to encourage recycling and collection of plastics are worthy of note.

What's more, the Iberdrola Shareholders' General Meeting has been a certified sustainable event for the last three years - the first company in the Ibex 35 to achieve this recognition in 2016. What this means is that all the processes involved in the General Shareholder's Meeting, which is a meeting involving Iberdrola's highest governing body are carried out based on sustainability criteria, with the aim of maximising Iberdrola's contribution to the local economy, improving the environment and being socially committed.


* Source: Greenpeace.

** Source: European Parliament.

*** Source: The World Economic Forum.