Iberdrola launches niba, the first neo-energy company on the Spanish market

Iberdrola launches niba, its own 100% digital corporate start-up, with a proposal focused on agility, artificial intelligence and customer orientation. The project was created with the aim of continuing to respond to new market needs.

As a leader in the sector, Iberdrola is launching a pioneering proposal to anticipate future customer needs. Niba's approach promotes a new way of interacting with the electricity company: 100% digital, intelligent and designed to manage energy in a more interactive and conscious way.

Mariola Martínez, Managing Director of the start-up: "niba was created as the first neo-energy company, with the aim of bringing energy closer to people, in the same way that neobanks transformed the financial experience. The project is based on advanced technology that will offer customers a unique experience through hyper-personalisation and data. It is a time for innovation, and the launch of niba reinforces the group's commitment to always being at the forefront."

The energy market is undergoing a transformation marked by the electrification of demand and digitalisation. This evolution is redefining consumption habits and giving rise to users who demand increasingly flexible and efficient solutions that are aligned with more digital and connected lifestyles.

niba, a 100% digital start-up

niba will allow users to manage all their products from an app, without physical offices and with its own customer service model trained in advanced technological and digital skills. Its technology, developed from scratch, is designed to provide a streamlined, personalised and user-centric experience.

Since its inception, niba has integrated artificial intelligence into key processes to help users have all the information they need when making decisions: consumption analysis, savings recommendations, plan customisation and cost optimisation, among others.

Premium customer service for all customers

In this context, niba is committed to a model designed to meet the expectations of digital customers who want to manage everything online. niba's customer service is managed entirely by its own staff to ensure a more personalised and friendly service, in line with the group's values.

This model consists of empowering the Customer Service team with first-rate technological skills and full autonomy in their day-to-day work. These agents are in direct contact with the rest of the company's departments and have the ability to manage each case from start to finish from the technology platform itself.

With niba's value proposition, Iberdrola is expanding its range of customer solutions to respond more quickly to new forms of consumption, anticipating future needs before they arise.

As part of its strategy, niba will offer a freemium model, i.e. a package of features at no cost to users registered on the app, allowing them to see its value before becoming customers of the company.

In relation to its commercial offering, the company will not include exclusive promotions for new customers or counter-offers for customers who leave for other companies. On the contrary, it will always offer the best price available at any given time, both when signing up and when renewing contracts.

A project to continue leading the Spanish market

This new company is a strategic initiative within the Iberdrola Group, with the aim of promoting an agile, technological model focused on personalised service. The company is launching this June with electricity plans and 100% green energy supply. In the coming months, it will add other value-added products and services to its commercial offering. In the medium term, niba aims to consolidate a sustainable and scalable operating model.