Our brand

Committed to sustainability and innovation

The essence of the Iberdrola brand is people and their well-being. We are a great team that works to bring energy to millions of people and we are concerned about the future of the world we live in, which is why we offer increasingly cleaner, more environmentally friendly, efficient and innovative energy solutions.

In 2023, our brand is evolving to better reflect our commitment to the planet and our commitment to digitalisation. As a result, our brand identity is more sustainable, with a logo designed to reduce energy consumption by 50 %. An identity that maintains our essence, reinforcing our association with the values of sustainability.


More about our brand
Iberdrola logo
  • Green leaf Green expresses our commitment to renewable energies.
  • Blue drop Blue refers to water and wind.
  • Orange flame Orange represents the energy of the sun.

 

A 'glocal' brand

Beyond the location of the business, at Iberdrola we work to create a brand culture based on global-local balance. That is why our icon acts as a nexus for all of the Group's brands at the global level.

 

Avangrid, Inc. is 81,50% owned by Iberdrola, S.A.
Neoenergia, S.A. is 50% + 1 share indirectly owned by Iberdrola, S.A.

 

A strong brand

One of the top 10 Spanish companies and a leading brand in the electricity sector.

  • Year Millions of euros Ranking
  • 2018 5,322 0
  • 2019 5,591 5
  • 2020 6,408 4
  • 2021 8,523 4
  • 2022 8,186 3
  • 2023 9,709 3

    • Source: Kantar BrandZ

A brand consolidated among our stakeholders

The Iberdrola brand is the Group's hallmark and the main symbol of our purpose and values. It is as such a key element of our corporate strategy and at the same time a lever for value creation that can be used by all of our companies to contribute to the success of their businesses.

All of the Group companies protect and reinforce the brand’s value by continuously materialising their commitments to maximising their social dividend and to creating value in a sustainable manner, to improving quality of life, to the safety of people and supply, to caring for the environment, and to customer focus.

The Iberdrola brand also facilitates the interaction and participation of shareholders and other stakeholders, both internal and external, with Iberdrola, reinforcing their identification with our values and aligning their interests with the company’s.

Origins of the Iberdrola brand

  • 1901
    1901

    HIDROELÉCTRICA IBÉRICA was founded in 1901 in Bilbao and stablishes its activity in the Ebro basin.

  • 1907
    1907

    SALTOS DEL DUERO was founded in 1907 and is stablished in the Duero basin.

  • 1907
    1907

    HIDROELÉCTRICA ESPAÑOLA, also known as Hidrola, was founded in 1907 as part of Hidroeléctrica Ibérica to supply Madrid and Valencia.

  • 1944
    1944

    IBERDUERO was born un 1944 from the merger of Hidroeléctrica Ibérica and Saltos del Duero.

  • 1945
    1945

    SALTOS DEL SIL was founded in 1945 and stablished in the basins of the rivers Sil and Bibey.

  • 1945
    1945

    IBERDUERO merged with SALTOS DEL SIL in 1945. The Iberduero name and logo are maintained.

  • 1991
    1991

    IBERDROLA was born in 1991 as IBERDUERO merged with HIDROELÉCTRICA ESPAÑOLA, (Hidrola).

  • 1993
    Logotipo de 1901

    IBERDROLA changed the corporate colour of its brand in 1993.

  • 2002
    Logotipo de 1901

    In 2002 the “New energy” is born: IBERDROLA changes its brand.

  • 2023

    Our brand is evolving to become more digital, sustainable and approachable. Read more (+)