Products and services for our customers
Smart solutions that drive electrification
R&D Energy efficiency Electric mobility Photovoltaic self-consumption Green hydrogen
We lead the electrification of the economy with clean technologies and new smart products and services that enhance the user experience in a transforming energy market.

The electricity sector is the vector best suited to incorporate clean energies. For this reason, at Iberdrola we support the decarbonisation of the economy through greater electrification, especially in sectors such as transport, with solutions for electric vehicles, building, through heat pumps, and industry. To achieve this, we develop technologies and services that enable users to adopt more sustainable, intelligent and connected consumption models, integrating digital platforms, self-consumption solutions and advanced energy management systems.
Electrification of transport
Electrification of heat and cold
We are committed to the electrification of heat as an essential pathway to decarbonise industry and urban environments. Through tailored technological solutions, we support companies and administrations in their transition towards a cleaner, more efficient and resilient energy model.
Greener living with Iberdrola – featuring George Clarke.
Business Green Energy Solutions
Self-consumption
We promote self-consumption as a key tool to move towards a more decentralised and sustainable energy system. Through technological solutions and digital platforms, we encourage consumer participation in renewable energy generation. Digitalisation is essential in this strategy, with comprehensive processes that streamline project execution and improve efficiency.
In Spain, the Smart Solar initiative has implemented solar communities on more than 1,000 rooftops, centralising asset supervision and optimising production. In addition, we have incorporated Autogrid Flex, a platform developed together with Schneider Electric that predicts and distributes energy intelligently.
In Australia, we highlight projects in public infrastructure such as Westmead Children’s Hospital, with a 730 kW photovoltaic installation that generates more than 1 GWh per year and supplies 75 charging points for electric vehicles. Also at Adelaide Airport, where we installed a 2.3 MWp solar system producing 3,282 MWh annually, reinforcing its commitment to sustainability.
Regarding outreach activities, Iberdrola Clientes has created a simulation of a smart home in the Smart Home VR project, which features a virtual home in Virtual Reality with Smart Home products and a generative AI avatar that responds by voice to queries.
Energy management services
We promote intelligent energy management to move towards a more efficient and digital model. Through smart platforms and optimisation technologies, we help households, companies and cities manage their consumption, reducing costs and emissions.
In Spain, we have developed the Advanced Smart Assistant (ASA), which allows household consumption control and optimises electric vehicle charging. Recognised as the most innovative product in 2024, ASA integrates IoT devices and offers real-time recommendations. In the United Kingdom, its v3.0 version adjusts charging according to wholesale market prices.
In addition, together with Balantia we launched a platform to manage Energy Saving Certificates, facilitating access to incentives and promoting efficiency. We also drive the development of microgrids under the Microgrids as a Service model, which combine solar generation, battery storage and advanced software to offer local and resilient solutions.
In the urban Smart Cities field, we collaborate with municipalities and developers on projects such as ATELIER, which demonstrates the potential of Positive Energy Districts: areas capable of generating more renewable energy than they consume, creating surpluses that can be shared with the surrounding environment.
Customer experience
We improve the user experience across all channels: web, landing pages, apps and private area. We have launched an intelligent search engine based on AI and an algorithm that calculates in real time solar production and the efficiency of solutions such as aerothermal energy, accessible via the app.
In Mexico, the digitalisation of commercial processes with Salesforce has automated workflows, centralised information and generated real-time reports, improving efficiency and customer service. In addition, we developed the Commercial Portal, which centralises requests, automates billing and tracking, and generates documents such as emission factor letters. It includes modules such as Smart Solar, with future extensions.
In Brazil, the Conexão Digital project drives modernisation of the customer experience and digital inclusion. Highlights of 2024 include the new Virtual Agency, with more services and functionalities, and the Unified Application, which offers a more agile and practical experience.
In Spain, the claims area has created a new internal service to accelerate customer handling, GregorIA, an artificial intelligence designed to automate the document management of claims to speed up processing.
In the United Kingdom, the Bruce assistant analyses customer calls of different types to extract key information and continuously improve customer service.
Smart Mobility Lab
The laboratory for the charging points of the electric car of the future.
Smart Solutions Customer Workshop
Showroom and Smart Solutions Customer Corkshop at the Iberdrola Campus.
ETaaS
The energy transition as a service for industrial electrification.
Electric mobility
Descubra como trabalhamos para promover este tipo de transporte sustentável.
Green hydrogen
We are committed to green hydrogen as a strategic solution to decarbonise sectors where direct electrification is complex. This energy vector, obtained by electrolysis using renewable sources, replaces fossil fuels in intensive processes, contributing to a cleaner and more flexible system. With more than fifty projects in eight countries, we work on the production, distribution and application of hydrogen and its derivatives.
In Spain, we are expanding the capacity of the Barcelona hydrogen refuelling station to supply more than forty buses and developing plants such as Benicarló (1.25 MW) and Castellón together with bp (25 MW), which will produce up to 2,800 tonnes annually. We also lead initiatives to reduce costs in plants and develop refuelling stations for heavy vehicles.
At a European level, we participate in projects addressing advanced hydrogen storage; technologies for ammonia decomposition, which allow obtaining practically pure hydrogen; energy vector integration, creating systems that combine electricity, hydrogen and other resources; and innovative liquefaction systems based on technologies such as magnetic refrigeration.
In Brazil, we are developing the HIDROGÊNIO VERDE project, which will produce hydrogen from solar energy to supply vehicles in Brasilia, contributing to the decarbonisation of transport.
Electrification of heat and cold
We are committed to the electrification of heat as an essential pathway to decarbonise industry and urban environments. Through tailored technological solutions, we support companies and administrations in their transition towards a cleaner, more efficient and resilient energy model.



