Raising social awareness on climate change
Global warming is a challenge that urgently requires the active participation of all civil society actors. As an international leader in the fight against climate change, the Iberdrola group carries out different awareness-raising initiatives within the framework of its Plan for Raising Social Awareness on Climate Change.
The fight against climate change and everything it implies — the reduction of greenhouse gas emissions (GHG), the energy transition towards a decarbonised economy, energy efficiency, the change in consumer habits, etc. — requires a greater awareness and improved willingness to act by all civil society actors.
As part of our commitment to the environment, in 2016 the Iberdrola group incorporated a Plan for Raising Social Awareness on Climate Change as an additional focal point for its climate change actions, which it has been developing since then through different initiatives aimed at different audiences.
MAIN POINTS OF ACTION
This point seeks to increase awareness among Iberdrola group employees through online and face-to-face training courses, while also fostering corporate volunteering by encouraging them to give talks on climate change. The company also provides its employees with different tools so they can combine respect for the environment with their everyday activities.
Flagship initiatives: Global online courses on climate change | Volunteer workshops on climate change for schools | Staff electric vehicle program and encourage the use of bicycles and shared vehicles
The focal point is responsible for making sure that the environmental message reaches public opinion through the drafting and broadcasting of content (documentaries, podcasts, etc.) and by sponsoring events on climate awareness raising. At the same time, the company provides tools for use by citizens so that they can harmonise their daily lives with the fight against climate change.
Flagship actions: Lord Plastik | Guardians of the Planet | Towards a green planet | Climate change and its repercussion on defence | Podcast on climate change | Smart Mobility Plan | Moving for Climate NOW
Schools, young people and universities
Due to the relevant role of young people, the aim of this action point is to raise awareness through the inclusion of content on climate change in schools (curricular resource banks, plays, etc.), encourage climate change actions among them and provide support to social entrepreneurs.
Flagship initiatives: EducaClima | Children's theatre Mi Mundo Limpio (My Clean World) | Educational centres on renewable energies | 2050 Climate Group | Iberdrola Climate Volunteers | Educational project with developing schools in Mexico | Energy efficiency projects in Brazil | Classroom climate change workshops in schools
Alliances and institutions
Iberdrola group is aware of the importance of creating alliances with the private sector, the public, the academic world and with citizens to mobilise the highest possible number of people, to encourage cliamte action and to enrich the collaborative process.
COMMITTED TO REDUCE PLASTIC USAGE
In September 2019 Iberdrola launched Catch Lord Plastik, an initiative to raise awareness of the abusive use of plastics and its impact on the environment while offering ways to reduce it.
Its protagonist was a cartoon villain, Lord Plastik, who spent his time polluting the planet with plastic. A reflection of ourselves, the real culprits of plastic pollution. The campaign included information on the environmental problem generated by plastics, interviews, tips... and five actions were presented from different places around the globe — Spain, United Kingdom, United States, Mexico and Brazil — where they fought in an original and innovative way to reduce the presence of plastic on the planet.