The company is a partner in the Spanish Olympic Committee's gender equality strategy and official sponsor of the Spanish Paralympic Committee
Iberdrola celebrates the start of the Games by supporting the Spanish Olympians
- Carolina Marin, Loida Zabala and Desirée Vila are the stars of an event that features eight women, all role models in different areas of culture, who have made a video to transmit all their energy to the athletes.
As part of its global commitment to equality and the promotion of women's sport, Iberdrola held an event at the Lázaro Galdiano Museum to support Spanish Olympic sportswomen on the eve of the start of the Games.
Carolina Marín, Desirée Vila, Loida Zabala, Teresa Díaz and Garazi Sánchez, among others, were keen to take part in the event and to send their encouragement to the athletes participating in the Games.
Three-time world champion Carolina Marín, who cannot attend the games due to a knee injury, said: "The extra effort it takes to compete in such unusual Games makes the achievements of our Olympians even more valuable, so I want to send a lot of strength and encouragement to all my teammates". "I would also like to thank Iberdrola for its steadfast commitment to women's sport and for initiatives like today's because they are necessary to draw attention to the efforts made by so many sportswomen", she added.
A radio set was also presented at the event. "Casa España", the headquarters of the Spanish Olympic Committee will broadcast a special programme with different sports personalities as guests to comment on the Spanish women's participation in the Games and talk about their experiences in this competition. Each programme will consist of hour-long recordings made between 26 and 30 July and 2 and 6 August, which will be broadcast via digital platforms.
A video has also been officially presented in which eight leading women from different areas of culture such as Alaska, Hiba Abouk, Ana Rosa Quintana, Carmen Posadas and Ana Guerra, among others, have joined forces with Iberdrola to send their support to Spain's representatives at the Games. During the event, the attendees were treated to a live performance by Ana Guerra and a showcooking with another of the stars of the video featuring exemplary women, Samantha Vallejo Nájera, the chef and entrepreneur who was there to give a live masterclass on healthy cooking.
Iberdrola, a pioneer in promoting women's sport
Promoting women's sport has become a key ambition for Iberdrola, and the promotion of true equality between men and women one of its essential values. In 2016, Iberdrola became the first company to make a firm and global commitment to women's equality and empowerment through sport. Currently, the company supports 16 federations and their respective leagues: gymnastics, triathlon, rugby, canoeing, badminton, football, handball, volleyball, hockey, table tennis, athletics, karate, boxing, surfing, ice sports and fencing. Iberdrola also lends its name to 22 national top-tier sports leagues, and 35 other competitions.
At the same time, the provision of resources, facilities, medical services and referees, as well as support and sponsorship for different initiatives in this field from Iberdrola has not only helped to increase the number of federated sportswomen in these disciplines by 39% (reaching over 300,000), but is also allowing Spanish elite sportswomen who have built their sporting career in other countries to start competing again in Spain, leading to an improvement in the standard and visibility of national competitions.