Iberdrola drives innovation and digitalisation to improve the customer experience in Brazil

Neoenergia, a subsidiary of the Iberdrola Group in Brazil, hosted the Abradee Best Practices in Customer Experience Seminar 2026 at the headquarters of Neoenergia Elektro in Campinas.

The event, organised by the Brazilian Association of Energy Distributors (Abradee), brought together representatives from distribution companies and specialists from the electricity sector to share experiences and move towards a more digital, efficient and customer-focused service.

During the sessions, participants analysed new consumption patterns and addressed strategic issues to improve the customer experience, including the digitalisation of customer service channels, artificial intelligence, corporate reputation, consumer satisfaction and energy efficiency.

They also examined the needs and expectations of different generations, from baby boomers to Generation Z, with the aim of adapting services to increasingly diverse customer profiles.

The forum reinforces the Iberdrola Group's commitment to innovation, digital transformation and the continuous improvement of customer service, with solutions that simplify interactions with consumers and enhance the quality and efficiency of the electricity service.

You can read the full article in the Neoenergia São Paulo Press Room.