Neoenergia reinforces its commitment to customers through a new brand campaign

The campaign takes as its starting point one of the most genuine relationships of trust in everyday life: the connection between a blind person and their guide dog.

Neoenergia, Iberdrola Group's subsidiary in Brazil, launched a new brand campaign in July focused on strengthening trust and building relationships with its customers.

The initiative is part of the "Mais por você" ("More for you") communication platform, which places the customer at the heart of the company's decisions and reflects its commitment to the more than 17 million customers it serves in Brazil.

The campaign focuses on trust as one of the fundamental values in the relationship between an energy company and its customers. Through an emotional narrative, it uses the relationship between a blind person and their guide dog to symbolise the presence of electricity in daily life and the role played by the company in accompanying people during key moments of their day-to-day lives.

The campaign message underlines the importance of building trust through users' daily experience and the company's ongoing commitment to the communities it serves.

You can read the full news story in the Neoenergia Communication Room.