Neoenergia is the most valuable brand in the Brazilian electricity sector

Neoenergia, Iberdrola’s subsidiary in Brazil, is among the most valuable brands in the country, ranking first in the electricity sector. This is according to the Brand Finance 100 2025 ranking, which evaluates the 100 most valuable Brazilian brands across various sectors. The survey reflects the performance of organisations based on financial outcomes, social relevance, and digital innovation. This year, Neoenergia ranked 52nd among the most valuable brands.

Neoenergia has been consolidating its brand through a strong strategy with the customer at the centre of its business. For this reason, the company has increased its investments, focusing on the continuous improvement of service, network performance quality, and closer communication with its 17 million customers, representing a population of around 40 million people.

To further strengthen its relationship with customers, the company has also been investing in sports, music, and digital connection initiatives for Brazilian women.

You can read the full news in the Neoenergia Newsroom.