Neoenergia launches a new safety campaign during Carnival, bringing together two leading Brazilian artists

Neoenergia, a subsidiary of the Iberdrola Group in Brazil, has brought together singer and songwriter Alceu Valença and the band BaianaSystem, two of the most influential names in Brazilian music, for an electrical grid safety awareness campaign during Carnival 2026.

The aim is clear: to raise awareness of the risks associated with dangerous behaviour involving the power grid, such as climbing power poles, making illegal connections or throwing metal streamers near electrical wiring. This is particularly important during Carnival, when millions of people fill the streets of the country’s major cities.

For Neoenergia, music is an effective strategy to reinforce its commitment and strengthen the brand’s relevance as an agent of social transformation, drawing on the power of Brazilian culture to convey essential messages to the general public.

The result is a campaign that encourages people to celebrate Carnival while also promoting safer behaviour, helping to protect revellers, communities and the continuity of the energy supply.

You can read the full story in Neoenergia's Media Room.