Neoenergia launches a new safety campaign during Carnival, bringing together two great Brazilian artists

Neoenergia, a subsidiary of the Iberdrola Group in Brazil, has brought together singer-songwriter Alceu Valença and the band BaianaSystem, two of the most influential names in Brazilian music, in an awareness campaign on safety in electrical networks for Carnival 2026.

The aim is clear: to raise awareness of the risks of dangerous behaviour related to the electrical network, such as climbing poles, making clandestine connections or throwing metal streamers near wiring. This is especially important during these festivities, when millions of people fill the streets of the country's major cities.

For Neoenergia, music is an effective strategy for reinforcing its commitment and consolidating the brand's relevance as an agent of social transformation, drawing on the power of Brazilian culture to convey essential messages to the general public.

The result is a campaign that invites people to celebrate the festivities while promoting safer behaviour during Carnival, helping to protect revellers, communities and the continuity of the energy supply.

You can read the full story in Neoenergia's Media Room.