Iberdrola joins the European Week of Sport
- The European Commission's initiative will be held from 23 to 30 September to promote physical activity and healthy habits
- With the aim of combating sedentary lifestyles, its activities in Spain are coordinated by the Spanish National Sports Council (CSD)
Iberdrola signed up to the European Week of Sport 2022 this Tuesday at the company's headquarters in Madrid. This is an initiative of the European Commission that will be held from 23 to 30 September and will promote actions to promote physical activity and combat sedentary lifestyles.
Iberdrola, together with the Spanish National Sports Council (CSD) and the other participating entities, is committed to promoting sport and a healthy lifestyle. It will do so through physical activities, awareness-raising actions and dissemination campaigns within the framework and values of the European Week of Sport and the #BeActive hashtag.
The event was also attended by the sportswoman Marta Arce, Paralympic judoka and Iberdrola ambassador, as well as the captain of the recently proclaimed European champion water polo team, Laura Ester. Both thanked Iberdrola for its role as the main promoter of sport practiced by women and stressed the importance of "making society aware of the health benefits of sport".
Iberdrola's Global Marketing and Digitalisation Director, David Gracia, said that "sport has positioned itself as a key lever for the company and for the promotion of equality between men and women". He also wanted to underline the importance of public-private collaboration in initiatives such as the European Week of Sport for the benefit of society.
For his part, the president of the Spanish National Sports Council (CSD), José Manuel Franco, wanted to "celebrate, not only the fact that Iberdrola is providing a large part of the energy that makes women like Laura Ester and Marta Arce, who are with us today, advance, but also to express my satisfaction that together - athletes, administrations, companies and the Olympic and Paralympic Committees - we are joining forces in a common battle: the fight against sedentary lifestyles".
Miguel Carballeda, president of the EPC, highlighted the search for equal opportunities for all people in access to sport from the CSD, the European Union, the Paralympic movement and its sponsors. "All together, with initiatives like this, we are stronger in the search for a fairer society for people with disabilities, for all people," he said. The event was also attended by Manuel Parga, Marketing Director of the Spanish Olympic Committee (COE).
In addition to schools, city councils and autonomous communities, Iberdrola joins organisations such as the Spanish Olympic Committee, the Spanish Paralympic Committee (CPE) and the ONCE Social Group, which have already signed up to this initiative.
Iberdrola, a pioneer in promoting sport for women
The promotion of sport practiced by women has become a key lever for Iberdrola and the promotion of real equality between men and women, one of its essential values.
In 2016, Iberdrola became the first company to make a firm and global commitment to equality and the empowerment of women through sport. The company currently supports 32 federations: gymnastics, triathlon, rugby, canoeing, badminton, football, handball, volleyball, hockey, table tennis, athletics, karate, boxing, surfing, ice sports, fencing, underwater activities, bowling, winter sports, weightlifting, judo, Olympic wrestling, mountaineering and climbing, swimming, skating, pelota, rowing, squash, taekwondo, tennis, archery and sailing. It also gives its name to 32 leagues, all of them top-level, and to 100 other competitions with a naming right.
Reducing the gender gap in sport is a commitment to women's equality through excellence and translates into an important reference for girls, from their practice of physical activity and sport at all levels of the education system, to show them that the path to federated and high-performance sport is also possible for them.