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LinkedIn is the go-to social network for talent recruiters. With an online community of 500 million users, it links professionals and businesses all around the world. You probably already use it to find work, but are you really making the most of it? Learn how to sell yourself better by taking some sound advice.

LinkedIn, the go-to social network for talent recruiters.#RRSSLinkedIn, the go-to social network for talent recruiters.

Contacts make the world go around. If you are or have been looking for a job, you'll know how important - or indeed crucial - personal relations can be. This concept is now known as networking and accounts for 85% of the jobs covered by companies according to Lou Adler, the chairman of a U.S. HR consultancy firm. Adding this figure to the fact that 90% of us turn to the Internet to find employment, it makes sense for you to sit down and think about how to improve your CV on LinkedIn, the world's greatest professional network.

Your personal brand, the impression you make on those around you, points business recruiters in your direction and leads them to your LinkedIn profile. But you can't afford to sit back and wait - you have to stand out and sell yourself. And that is not as difficult as you might think: just analyse your assets, get your priorities right and follow these five tips.


First of all, you need a plan. Set yourself clear, reasonable and measurable objectives. One goal when looking for a job would be seeing how many companies, HR managers and influencers in your field are interested in you and your content.

Analyse your strengths and weaknesses. Where do you stand out and where is there room for improvement? Are you an expert in anything? What makes you special? What would you change after past work experiences?

Reach out to relevant users in your area; add them to your network, spark their interest and build their trust. Finally, check out other LinkedIn profiles for ideas. Inspiration hardly ever comes just like that.


Once you have defined your strategy, it's time to apply it. Fill in every single section - don't leave anything blank.

  • Put up a picture of you and describe your current or most recent job in detail. Your picture should portray a professional yet natural and approachable image of you. Think carefully about what you wear, smile and look straight at the camera.
  • A good abstract matters. Don't just summarise or copy the content on your CV. We recommend you use storytelling techniques or even a video to introduce yourself and show your potential. Highlight your professional achievements, but don't forget to underline the values and qualities that define you as a person.
  • Share your experiences. Your CV should reveal the most significant aspects of your work experience so stick to the point. Bullet points make for easy on-screen reading.
  • Add your skills and validations. Say what you specialise in and ask your contacts to confirm it. This boosts your credibility.
  • Ask people to recommend you. Bosses, colleagues, satisfied customers... References are crucial in a business recruiter's eyes.
  • Outline your achievements and associations. If you are a member of an important association in your field or have any special achievements, let people know to boost your prestige.


SEO basically means ensuring that your content is as high up and visible as possible on web engine searches. To do that:

  • Check your settings. Make sure your profile is public and check that the option for receiving job offers is enabled.
  • Customise your web address with your name, surnames and keywords that define you.
  • Include keywords in all of your profile fields. Use tools like Google Trends to identify them.


Regularly publishing content about your field of work helps build your personal brand, coming across as an active, informed, engaged and passionate person. If you do post content...

  • Be consistent with your strategy. The content you publish should add to the image you want to convey, whether it's yours or someone else's.
  • Keep it innovative and relevant. Prioritise novel, important, practical and/or unexplored content. If it is about current affairs or provides a different or fresh point of view, all the better.
  • Share professional videos. Audiovisual formats are the most appealing, widespread and virable, helping to raise your position on search engines.


LinkedIn is great for keeping in touch with fellow sector professionals. Contact and interact with influencers and the most relevant companies according to your strategy. All you have to do is...

  • Create your own network of professional contacts in your sector. Pay special attention to people who are on the Openlink network (most are recruiters) and to superconnectors in your sector (users with over 500 contacts).
  • Join groups related to your professional profile and try to interact on a regular basis. Share content, make comments, recommend others...
  • Treat your contacts with care. Always send customised messages, congratulate people for their achievements and novelties, interact with their posts and, most importantly, keep your inbox up-to-date.

LinkedIn is more than just a window for you to advertise your personal brand in front of professionals and companies that may be interested in you. You can also look for work actively. Here's how:

  • Use the search bar to look for job offers on the platform.
  • Follow the companies you find most appealing and interact with them.
  • Filter your searches to find companies that are hiring.

In the words of Sarah Harmon, LinkedIn manager for Spain and Portugal, "LinkedIn is an enormous hub where users can get information, interact and learn, creating a powerful personal brand". Use it wisely! Good luck!


 SEE INFOGRAPHIC: 10 trends that will change job hunting [PDF]

10 trends that will change job hunting.#RRSS10 trends that will change job hunting.

10 trends that will change job hunting

In the future, LinkedIn will play an even bigger role in finding work. The Internet, data analysis and artificial intelligence are changing recruitment patterns. Here are some of the rising trends that will gain ground in the years to come...

  1. Virtual reality. Job interviews will involve putting candidates through software simulations to see how they react in certain situations.
  2. LinkedIn and videos. Professional platforms and video CVs will replace paper. According to LinkedIn's US Recruiting Trends 75% of recruiters already use this tool in their selection processes and prioritise CVs that include a video.
  3. Storytelling. Plain, straightforward descriptions of skills are giving way to a new, more exciting option that says more about your personality.
  4. The gig boom. Companies are tending to hire independent contractors and freelancers instead of full-time employees.
  5. Even more Google. The mighty search engine will start using artificial intelligence to enhance employer-employee compatibility.
  6. Training programs. A lack of qualified employees in certain fields will push companies to train people after hiring.
  7. Artificial intelligence. Job searchers will be using automated learning, neuro-linguistic programming (NLP), bots and apps to classify candidates.
  8. Cover videos. Companies are paying more attention to the candidate's personality and are calling for video presentations to learn more about their human side.
  9. Digital people marketing. The Internet is turning into a marketplace for candidates to prove their potential, whether on social media, blogs, portfolios or other means.
  10. Skype interviews. Video interviews are a great way of saving time, avoiding the inconvenience of travelling and reaching out to a broader selection of professionals.

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