SUSTAINABLE EVENT MANAGEMENT

We are pioneers in sustainable event management

#environmental sustainability #business

Iberdrola becomes the first company listed in the IBEX 35 to broaden the scope of its Sustainable Event Management System to include ISO 20121 certification for its Results Presentations and Capital Markets Day. The company was already the first in Spain's IBEX 35 stock market index to take steps in this direction in 2016, and became the first in the world's top 10 electricity corporations to be given the AENOR standardisation body's seal for Sustainable Event Management Systems, which initially only covered the General Shareholders' Meeting and now includes two more major corporate events.

The Spanish Association for Standardisation and Certification (AENOR) has awarded ISO 20121:2013 Sustainable Events certification [PDF] for Iberdrola's General Shareholders' Meeting, Results Presentations and Capital Markets Day. Iberdrola is now the first company to gain AENOR certification for these corporate events under the same management system.

This acknowledgement proves that every aspect of Iberdrola's events is conceived to generate the greatest positive impact in all three areas of sustainability: financial, social and environmental. Using its carefully designed sustainable management system, the company strives to ensure that all corporate events generate financial, social and environmental benefits for the community. This includes preferentially hiring people at risk of exclusion, supporting local suppliers, minimising the environmental impact of the event and a great many more measures.

Having achieved this certification is thanks to Iberdrola's Sustainable Management Policy, which establishes that the group's events must strictly comply with all applicable requirements — especially in terms of health and safety, noise, waste, privacy and personal data protection standards — as well as promoting accessibility, inclusion and non-discrimination in their planning and execution.

Another step forward for Iberdrola in the fulfilment if the United Nations Sustainable Development Goals (SDGs).

WHAT IS STANDARD ISO 20121?

All events of any kind have an environmental, economic and social impact on the communities in which they are held. On the positive side, the most notable impact of an event is its contribution to the local economy. However, the downside is the high energy and water consumption that this type of events involve, as well as the vast quantities of waste generated by the organisation and attendees.

To tackle this problem, on 15 June 2012 — with the London Olympic Games just around the corner — the world's largest international standards body, the International Organization for Standardization (ISO), issued ISO 20121:2012: Event sustainability management systems. This voluntary standard was created to help events organisers to improve the sustainability of their events across all stages: design, planning, execution, implementation, review and follow-up activities after the sustainable event.

The purpose of this standard is not to certify the event itself, but the management system of the company that organises the event in order to ensure that it is carried out according to sustainability criteria. When awarding the certification, ISO verifies that a company's event management system is efficient and has been designed in accordance with the ISO 20121 standard.

The Spanish member of ISO, and therefore the body responsible for awarding sustainable event certification in Spain, is AENOR, which is also in charge of issuing and disseminating UNE standards (the Spanish equivalent of ISO 20121:2012 being UNE-ISO 20121:2013).

BENEFITS OF ISO 20121 CERTIFICATION

The benefits inherent in ISO 20121 certification include:

 Helps reduce the carbon footprint of the event.

 Reduces event costs by optimising the consumption of resources.

 Improves corporate reputation.

 Commitment to the environment motivates employees and attracts and retains talent.

 Improves control over the value chain.

 Contributes to the local economy.