Sustainable event management
We are pioneers in sustainable event management
In 2016, Iberdrola was the first IBEX 35 company -and the first electricity company among the ten largest in the world- to obtain ISO 20121 certification to accredit the sustainable management of our General Shareholders' Meeting. Four years later, we were once again pioneers among IBEX 35 companies in extending the scope of our most important corporate events for shareholders and the financial community under the same management system: Results Presentations, Capital Markets & ESG Day and the General Shareholders' Meeting.
The Spanish Association for Standardisation and Certification (AENOR) has awarded ISO 20121:2013 Sustainable Events certification [PDF] External link, opens in new window. for Iberdrola's General Shareholders' Meeting, Results Presentations and Capital Markets & ESG Day. Iberdrola is now the first company to gain AENOR certification for these corporate events under the same management system.
This acknowledgement proves that every aspect of Iberdrola's events is conceived to generate the greatest positive impact in all three areas of sustainability: financial, social and environmental. Using its carefully designed sustainable management system, the company strives to ensure that all corporate events generate financial, social and environmental benefits for the community. This includes preferentially hiring people at risk of exclusion, supporting local suppliers, minimising the environmental impact of the event and a great many more measures.
Having achieved this certification is thanks to Iberdrola's Sustainable Management Policy, which establishes that the group's events must strictly comply with all applicable requirements — especially in terms of health and safety, noise, waste, privacy and personal data protection standards — as well as promoting accessibility, inclusion and non-discrimination in their planning and execution.
Another step forward for Iberdrola in the fulfilment if the United Nations Sustainable Development Goals (SDGs). A path that began in 2016, the year in which Iberdrola was a pioneer in adopting the ISO 20121 standard and implementing it at the General Shareholders' Meeting.
What is standard ISO 20121?
All events of any kind have an environmental, economic and social impact on the communities in which they are held. On the positive side, the most notable impact of an event is its contribution to the local economy. However, the downside is the high energy and water consumption that this type of events involve, as well as the vast quantities of waste generated by the organisation and attendees.
To tackle this problem, on 15 June 2012 — with the London Olympic Games just around the corner — the world's largest international standards body, the International Organization for Standardization (ISO), issued ISO 20121:2012: Event sustainability management systems. This voluntary standard was created to help events organisers to improve the sustainability of their events across all stages: design, planning, execution, implementation, review and follow-up activities after the sustainable event.
The purpose of this standard is not to certify the event itself, but the management system of the company that organises the event in order to ensure that it is carried out according to sustainability criteria. When awarding the certification, ISO verifies that a company's event management system is efficient and has been designed in accordance with the ISO 20121 standard.
Benefits of ISO 20121 certification
The benefits inherent in ISO 20121 certification include:
Helps reduce the carbon footprint of the event.
Reduces event costs by optimising the consumption of resources.
Improves corporate reputation.
Commitment to the environment motivates employees and attracts and retains talent.
Improves control over the value chain.
Contributes to the local economy.
How do we make our events more sustainable?
We work on the three pillars of sustainability: social, economic and environmental. To this end, we set ourselves guidelines and objectives to ensure that the impacts of our events are as beneficial as possible year after year. Within these objectives, we propose accessibility, environmental, awareness-raising and participation actions, and support for the local community.
- Multi language
- Live broadcast
- Promoting remote participation
And, furthermore, in the case of the Board:
- 100% accessible location
- Sign language, subtitling and audio description
Minimising environmental impact
- Green purchasing criteria
- Reuse of materials
- Segregation and re-evaluation of waste
- Emissions offset project
Raising awareness of sustainability issue
- Traction to main suppliers
- Analysis and communication of the environmental impact of events
- Awareness-raising for suppliers and event participants
- Communication campaigns aimed at employees
Supporting the local community
- Promoting young people's entry into the labour market
- Encouraging equal recruitment of staff
Sustainable Event Management System 2022
Total emissions: 28,298 Kg CO2 eq.
Black pine reforestation project in the mountains of Palencia
Total emissions: 28,298 Kg CO2 eq.
Absorption of 29 tonnes of CO2 (In addition to erosion reduction, biodiversity conservation and employment generation)
Environmental footprint2 Ways in which we reduce it
- 3.342 Pts General Shareholders’ Meeting
- 364 Pts Capital Markets & ESG Day
- 50 Pts Results Presentations
Use of certified 100 % renewable energy
Re-use of 99 % of the furniture
- Waste segregation during set-up, dismantling and running of the event
- Use of energy-eicient labelled equipment
- Sustainable water packaging distribution
Total of the 3 types of event 3,756 Pts The stated objective is met
Other ways to strengthen the sustainability of our events
- 100% accessible event More than 20 actions to ensure the accessibility of our events
- Helping the local community Promoting youth employability and ensuring equal opportunity and inclusion criteria
- Raising awareness of sustainability among all staff involved in the event
(¹) The carbon footprint measures the amount of CO2 emissions - and other greenhouse gases - equivalent to the eect caused by an event, directly or indirectly, on global warming. These gases include methane (CH4), nitrous oxide (N2O), hydrofluorocarbons (HFCs) and carbon dioxide (CO2). To account for the footprint, the unit of measurement CO2 equivalent (CO2 eq) is established, which is equivalent to the emission of all greenhouse gases mentioned above.
(²) The environmental footprint refers to the indirect impact of an event on the environment throughout its life cycle. It is measured through a calculation tool called environmental units (UMAS) that take into account multiple eects such as water, air or waste footprint. It is a dimensionless quantity and is therefore measured in points (Pt).
If you have any doubts, queries or suggestions about our sustainable event management activities, please contact us at firstname.lastname@example.org