One of the main tasks of a business leader is to get their team to believe in a project, keep them motivated and make the best of each member in pursuit of the corporate goals. The problem is that there is no magic formula and, therefore, we have a wide range of leadership styles.

When companies are seeking talent, they tend to look outside. But what if it was already there, in their own offices? Owing to a lack of mechanisms for identifying talent, a mistrust of internal structures or a reluctance to rearrange the hierarchy, many companies do not encourage their employees to develop ideas.

Being brief and making an immediate impact are increasingly important values in communication due to the influence of the social networks and, let's be honest, the daily hustle and bustle. An elevator pitch allows you, in the time it takes to ride in a lift, to plant the seed of an idea in someone's mind, as the first step towards success.

We want to create a more sustainable world, with stable economies and more just and inclusive societies. A difficult but not unattainable target if we can count on involvement of governments, institutions, businesses, and, above all, a responsible and committed public.