Digital, intelligent and innovative solutions to give the customer more decision-making power

As part of the 2020-2025 investment plan, the Iberdrola group will allocate 6 billion euros to the areas of Wholesale and Retail. The progressive electrification of energy uses will enable the company to increase its customer base, raising its contracts with customers worldwide to 60 million in 2025 and 70 million in 2030, compared to 43.8 million at the close of the Fiscal year 2020. To all of them, Iberdrola will offer smart, innovative solutions to residential customers — energy storage and heat pump, self-consumption and electric mobility — and industrial clients — Smart Solutions, electrification processes and green hydrogen —.

The group's Wholesale and Retail area — Iberdrola Clientes España, Iberdrola Energía Internacional, ScottishPower Retail Holdings, the commercialization business of Neoenergia and Iberdrola Generación México — focuses on electricity production through the construction, operation and maintenance of generation plants, and the purchase and sale of energy in wholesale markets. It is likewise responsible for marketing power and additional services and products to the end user through specific channels in each territory: Spain, United Kingdom, United States — through the distributors of AVANGRID1 Nota —, Brazil — through Neoenergia's distributors2 (COELBA, CELPE, COSERN and ELEKTRO) and Neoenergia Comercializacão —, Mexico, Germany, France, Ireland, Italy and Portugal.

A full 9 % of the organic investment in the 2020-2025 plan, totalling 75 billion euros — that will increase to €150 billion in 2030 —, will go to this area, which equates to 6 billion euros. The progressive electrification of energy uses will enable Iberdrola to increase its customer base, raising its contracts with customers worldwide to 60 million by the end of the period and 70 million by 2030, compared to 43.8 million at the close of the Fiscal year 2020. Services provided to customers will also increase to 40 million by 2025, compared to 25 million in 2019, with significant growth in Smart Solutions, which will see a twofold increase to 22.6 million — at the close of the Fiscal year 2020, Smart solutions were responsible for 4 % of net profits —.

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Thanks to digitalisation and investment in R+D+i, Iberdrola markets a wide range of products and services that promote efficiency, energy saving and care for the environment, while at the same time placing the customer in the centre by providing them with greater connectivity and decision-making capacity.

The Smart solutions the group offers to its domestic customers in Spain include:

  • Smart Mobility: comprehensive solution for electric vehicles that includes the installation and management of the charging infrastructure, as well as a customised contract for the supply of clean energy 10 times cheaper than fuel.
  • Smart Solar: comprehensive solution for photovoltaic self-consumption with customised installation of solar panels, comprehensive maintenance and easy payment.
  • Smart Home: services aimed at improving energy efficiency and savings, with access to consumption in an unbundled way for optimal management.
  • Smart Clima: heating and cooling solutions through different systems, including aerothermics.
  • Smart Services: electrical services for a Smart home (electrical emergencies, appliance repairs, electrical DIY, etc.).

On the other hand, the service package for industrial customers in Spain includes: Green hydrogen —hydrogen obtained from renewable sources for use as a raw material or fuel—, Industrial Heat —electrification of industrial processes— and, as in the residential sector, Smart Mobility, Smart Solar and Smart Clima.

In addition, Iberdrola is also contributing to the development of electric heat pumps, offering heating and cooling alternatives tailored to the needs of its customers. The company has a target of 1.4 million heat pumps installed in buildings and industry by 2025.

The company is progressively marketing Smart solutions in all countries. At the close of the Nine Months 2021, there has been a significant expansion in smart home and electric mobility solutions: Smart Mobility uptake has tripled and Smart Solar registrations have multiplied by 2.3, while Smart Home and Smart Clima have multiplied by 1.2 and 1.5 respectively. Likewise, Iberdrola has added 1.8 million new customers in the last 12 months.

The group also offers its customers around the world the best electricity and gas tariffs, along with different plans so they can choose the tariff that best suits their way of life, as well as online tools to maximise energy efficiency, simulating consumption and the most appropriate tariffs. Similarly, Iberdrola also offers different apps so its customers can easily and conveniently manage everything related to their contracted products such as, for example, managing their energy consumption, sending meter readings, obtaining live help, locating and reserving charging points for their electric vehicle or selecting the most convenient payment method according to each country, prioritising digital payments.


Green hydrogen has become a key vector for industrial uses and sectors that are difficult to decarbonise (maritime transport, aviation, long-distance heavy vehicles and high-temperature industry). In line with this, Iberdrola is working with Fertiberia to develop the largest green hydrogen plant for industrial use in Europe using 100 % renewable electricity, projecting the installation of 800 MW by 2027 and the production of 15,000 tonnes of renewable hydrogen by 2025.

Specifically, the group already has more than 60 projects in eight countries — Spain, United Kingdom, Italy, Brazil, United States, Mexico and Australia — with a portfolio that will require investments of more than €3 billion by 2030 for the production of 134,000 tonnes per year.

The company has also submitted 54 projects to the Next Generation EU programme, which will trigger investments of €2.5 billion to reach a production of 60,000 tonnes of green hydrogen per year.


Smart Solutions.

The company offers products and services oriented to improving efficiency and energy saving. These are solutions that enable smart consumption in homes and encourage the purchase of green energy through digital tools.

Continuous innovation.

Continuous innovation in products and services

Our products and services are based on digitalization, personalization and service excellence.


1 AVANGRID, Inc. is 81.50 % owned by Iberdrola, S.A.

2 Neoenergia, S.A. indirectly holds 50 % plus one share of Iberdrola, S.A.