OUR BRAND

Iberdrola, a brand committed to caring for our environment and people

OUR
BRAND
ORIGIN
logo_hidroelectrica

Hidroeléctrica Ibérica

Founded in 1901 in Bilbao and stablishes its business in the Ebro river basin.
logo_saltos_duero

Saltos del Duero

Founded in 1907 and is stablished in the Duero river basin.
logo_hidroelectrica_espana

Hidroeléctrica Española

Also known as Hidrola, it was founded in 1907 as part of Hidroeléctrica Ibérica to supply Madrid and Valencia.
logo_iberduero

Iberduero

Founded in 1944 from the merger between Hidroeléctrica Ibérica and Saltos del Duero.
logo_saltos_sil

Saltos del Sil

Founded in 1945 and is stablished in the Sil and Bibey river basins.
logo_iberduero

Iberduero

In 1945 Iberduero merged with Saltos del Sil. The Iberduero name and logo were kept.
logo_iberdrola

Iberdrola

In 1991 Iberduero merged with Hidroeléctrica Española, (Hidrola) creating Iberdrola.

2001

In 2001, we committed to wind power. Our company spearheaded and embodied this change. It was an innovative commitment and the new image of the brand needed to reflect this.

New image of the brand

OUR POSITIONING
People and their wellbeing are the essence of the Iberdrola brand. We are a great team working together to bring energy to millions of people and we care deeply about the future of the world we live in. That is why we offer energy solutions that are increasingly clean, environmentally friendly, efficient and innovative.
Our positioning must be reflected in our logo. So we chose 3 elements:
  • GREEN LEAF
Clean energies. It reflects our commitment to the environment, nature and sustainability.
  • BLUE DROP
Renewable energies. It alludes to wind and hydro power.
  • ORANGE DROP
Renewable energies. It represents solar power and natural gas.
A "GLOCAL" BRAND

Glocal

Each market is unique. To become global, you must first adapt to the local market.
Iberdrola is a multinational company that has known how to identify and respect the needs of each country in which it operates. We have leveraged the experience gained from each market to strengthen the values of our brand.

Beyond the location of our business, at Iberdrola we seek to create a brand culture based on global-local balance.
Our brand in key countries
Avangrid, Inc. is 81.50% owned by Iberdrola, S.A.
Neoenergia, S.A. is 50% + 1 share indirectly owned by Iberdrola S.A.
A STRONG BRAND

Interbrand
Ranking of the top
Spanish companies

One of the Top 10 Spanish companies and leader brand in the electricity sector.
2007 2009 2011 2013 2015 2017 2019 0 200 400 600 800 1,000 1,200 millions of euros
2007 2009 2011 2013 2015 2017 2019 0 200 400 600 800 1,000 1,200 millions of euros
millions of euros
position
% variation (2 years)
670
12
794
8
19%
872
7
9.78%
996
7
14%
1,036
8
4%
1,057
10
2%
1,150
10
9%
670
794
872
996
1,036
1,057
1,150
12
8
7
7
8
10
10
19%
9.78%
14%
4%
2%
9%
Development of the brand according to the Interbrand Best Brands ranking, 2019. (Latest ranking published by Interbrand).