MOBILE INTERNET CONSUMPTION 2018

Mobile phones, the main way to connect us in 2018

#internet #society

There are more and more mobile lines in the world, mobile phones have more functions and we spend more and more time interacting with this type of device. Here are the main Internet consumption habits on mobile devices globally.

Mobile first.#RRSSYoung people have made 'mobile first' a trend, using their mobile phones as the main communication channel.

In February 2018, there were 52,241,712 mobile lines*, in Spain, which is greater than the population of Spain, and the trend is upward. Spanish people are focusing all their online activity on their mobile phones: 92.1% of the population access the Internet with their mobile phones. That is followed by the laptop computer, the desktop computer, and then by tablets and televisions.

It is young people who are behind the trend, making mobile first fashionable and using their mobile phones as their main channel of communication. In 2018, half of young people aged 15 to 24 years are spending between 90% and 100% of their online lives on their mobile phones**.

MOBILE PHONE HABITS AND INTERNET USE WORLDWIDE

What happens in Spain can be extrapolated to the world as a whole: There are 7,476 million humans on the planet, and there are more than 8,450 million mobile lines. Additionally, according to the Digital In 2017 Global Overview report, published by We Are Social and Hootsuite, Spain has more mobiles per person than any other country in the world, followed by Singapore, Italy, Japan and Germany.

MOBILE PHONE USE WORLDWIDE

MOBILE PHONE PENETRATION BY COUNTRIES (%)

88

Spain

85

Singapore

85

Italy

85

Japan

82

Germany

82

UK

82

United
States

82

Hong Kong

66

Global average

TIME SPENT ON EACH DEVICE PER DAY WORLDWIDE

Smartphone 170
minutes

Smartphone
170 minutes

Computer 120
minutes

Computer
120 minutes

Tablet
75
minutes

Tablet
75 minutes

57%

of users use more than one type of device per day

21%

of users use more than one device at a time.

GROWTH IN SEARCHES ON MOBILES WORLDWIDE BY CATEGORIES

Automotive
30%

Automotive

30%

Fashion
40%

Fashion

40%

Travel
25%

Travel

25%

Media and entertainment
20%

Media and entertainment

20%

House and garden
45%

House and garden

45%

Food and drink 30%

Food and drink

30%

Beauty and personal care
30%

Beauty
personal
care

30%

Consumer electronics
25%

Consumer
electronics

25%

Finance
35%

Finance

35%

DEVICE USED TO ACCESS THE INTERNET (%)

92.1

Mobile
phone

77.5

Laptop

67.4

Desktop
computer

58.2

Tablet-PC

33.3

Television

15.8

Desktop video
game console

7.8

Smartwatch

5.8

Portable video
game console

INSTANT MESSAGING SERVICES USED (%)

DAILY USE OF MESSAGING SERVICES - 63.6%

Whatsapp

92.5

Facebook

50.8

Skype

28.5

Telegram

23.3

Hangouts

12.1

Snapchat

5.6

Line

4.7

SOCIAL NETWORKS
USED (%)

BASE: ACCESSED A SOCIAL NETWORK IN THE LAST 30 DAYS

Facebook

85.6

Instagram

47.1

Twitter

46.4

Linkedin

26.6

Google+

18.4

Pinterest

13.5

WHAT WE DO ON THE INTERNET (%)

LAST 30 DAYS

Read the news

84.6

Watch videos online (such as YouTube)

81.3

Check maps/street maps

72.1

Check the weather forecast

71.9

Listen to music online (without downloading)

56.8

Watch films/series (w/o downloading)

48.6

Look up film/show listings

47.8

Administrative procedures

39.2

Search for health information

38.7

Check financial information

35.9

MOBILE PHONE AND INTERNET USE IN SPAIN

What do we do online with our mobile phones? Most Spanish people connect to check their email, use instant messaging services, access social networks, read the news, watch videos, check their bank accounts, upload photographs and make purchases.

More and more Spanish people are shopping online for convenience and speed: 9 out of 10 of Internet users have bought something online during the last year. These are the products they buy most frequently:

  • Electronics
  • Clothes and accessories
  • Travel tickets
  • Accommodation
  • Show and event tickets

Users around the world are so dependent on their mobile phones that 61% of them admit that they look at their phones within five minutes of waking up, and the average user spends 170 minutes a day, that's almost three hours, using their devices.

Mobile phones have changed the way we act, work, and of course, communicate; and we do it when we are inactive, as well as when we are doing other activities like shopping, working, watching TV, talking to other people, and even when we are crossing the street! Welcome to our lives.

* National Markets and Competition Commission.

** According to the Digital Society in Spain 2017 report published by the Telefónica Foundation.

 

 Digital transformation