Mobile Internet consumption 2018
Mobile phones, the main way to connect us in 2018
There are more and more mobile lines in the world, mobile phones have more functions and we spend more and more time interacting with this type of device. Here are the main Internet consumption habits on mobile devices globally.
In February 2018, there were 52,241,712 mobile lines*, in Spain, which is greater than the population of Spain, and the trend is upward. Spanish people are focusing all their online activity on their mobile phones: 92.1% of the population access the Internet with their mobile phones. That is followed by the laptop computer, the desktop computer, and then by tablets and televisions.
It is young people who are behind the trend, making mobile first fashionable and using their mobile phones as their main channel of communication. In 2018, half of young people aged 15 to 24 years are spending between 90% and 100% of their online lives on their mobile phones**.
MOBILE PHONE HABITS AND INTERNET USE WORLDWIDE
What happens in Spain can be extrapolated to the world as a whole: There are 7,476 million humans on the planet, and there are more than 8,450 million mobile lines. Additionally, according to the Digital In 2017 Global Overview report, published by We Are Social and Hootsuite, Spain has more mobiles per person than any other country in the world, followed by Singapore, Italy, Japan and Germany.
MOBILE PHONE USE WORLDWIDE
MOBILE PHONE PENETRATION BY COUNTRIES (%)
TIME SPENT ON EACH DEVICE PER DAY WORLDWIDE
GROWTH IN SEARCHES ON MOBILES WORLDWIDE BY CATEGORIES
DEVICE USED TO ACCESS THE INTERNET (%)
INSTANT MESSAGING SERVICES USED (%)
DAILY USE OF MESSAGING SERVICES - 63.6%
BASE: ACCESSED A SOCIAL NETWORK IN THE LAST 30 DAYS
WHAT WE DO ON THE INTERNET (%)
LAST 30 DAYS
Read the news
Watch videos online (such as YouTube)
Check maps/street maps
Check the weather forecast
Listen to music online (without downloading)
Watch films/series (w/o downloading)
Look up film/show listings
Search for health information
Check financial information
MOBILE PHONE AND INTERNET USE IN SPAIN
What do we do online with our mobile phones? Most Spanish people connect to check their email, use instant messaging services, access social networks, read the news, watch videos, check their bank accounts, upload photographs and make purchases.
More and more Spanish people are shopping online for convenience and speed: 9 out of 10 of Internet users have bought something online during the last year. These are the products they buy most frequently:
- Clothes and accessories
- Travel tickets
- Show and event tickets
Users around the world are so dependent on their mobile phones that 61% of them admit that they look at their phones within five minutes of waking up, and the average user spends 170 minutes a day, that's almost three hours, using their devices.
Mobile phones have changed the way we act, work, and of course, communicate; and we do it when we are inactive, as well as when we are doing other activities like shopping, working, watching TV, talking to other people, and even when we are crossing the street! Welcome to our lives.
* National Markets and Competition Commission.
** According to the Digital Society in Spain 2017 report published by the Telefónica Foundation.