Digital identity
Find out what is digital identity and protect who you are
Just as in your life you have an identity that defines you and differentiates you from others according to your name, traits, personal characteristics, acts... On the Internet you also have what is known as digital identity.
Digital identity.
What is digital identity and what it means?
The digital identity is the virtual image that is created of your person based on what you share on the Internet (likes, personal data, opinions...), but also what others share about you (photos tagged, comments...).
Have you ever tried to find your name on the Internet?
Photos, professional profiles, sports test results... These are just a few examples of information that anyone can know about you with just a simple search.
What if someone uses that information against you?
In the event that someone, with not very good intentions, accessed that information, they could use it against you by making negative publications about you or even supplanting your identity in the worst case scenario.
To prevent this from happening and make sure that at all times you decide what you want to share with others, here are some tips to help you take care of your digital identity.
Importance of your digital identity
These days, when most of your interactions take place online, digital identity is very important to a variety of aspects of your life, both personal and professional.
Your digital identity is a cover letter for companies, which often research the digital presence of job candidates. It is, in essence, your reputation in the virtual world.
If you don’t protect your digital identity, you can become the victim of data theft, hacking or phishing. Make sure you manage your privacy on social networks and control who can access your data.
Keeping track of your activity in the digital world is also crucial, as all our "likes", comments and photos leave a digital footprint hard to scrub.
Your digital identity, after all, is a reflection of yourself in the online world. Take good care of it and make sure it is aligned with your professional and personal values and goals.
Artificial Intelligence and Digital Identity
Artificial intelligence (AI) has a significant impact on digital identity and is present in multiple domains:
Content creation and management
AI algorithms analyse your interests and content to provide you with personalised information. They can also generate posts, images and complete profiles
Security
AI is able to detect suspicious patterns to prevent cyber attacks and protect your digital identity.
Online reputation
Some systems based on this technology can analyse a company's information and assess it. They are also capable of moderating content that may be offensive on social networks or online forums.
However, on a negative note, AI can also create false content, such as deepfakes or fake news, which can affect the reputation and credibility of individuals and organisations.
Privacy
The existence of AI systems often makes the right to be forgotten (the deletion of personal data on digital platforms) harder. In addition, many governments and companies use AI-based tracking programs to monitor certain individuals, which raises serious privacy concerns.
What is cybersecurity?
Find out about its importance, how we defend ourselves against cyber attacks at Iberdrola and our tips to prevent them.
History of artificial intelligence
Find out what artificial intelligence is, what it is for, what its risks and challenges are and what we expect from it in the future.
Smishing, what you need to know with advice from Iberdrola
Find out what it involves, what types exist and how to avoid falling victim to this scam.
Cyberattacks
These attacks can compromise all kinds of information, putting companies and individuals at risk.