INTERNET OF BEHAVIOUR
The following has evaluated to null or missing:
==> mostrarTituloH2 [in template "20102#20129#105831" at line 4, column 40]
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Tip: If the failing expression is known to legally refer to something that's sometimes null or missing, either specify a default value like myOptionalVar!myDefault, or use <#if myOptionalVar??>when-present<#else>when-missing</#if>. (These only cover the last step of the expression; to cover the whole expression, use parenthesis: (myOptionalVar.foo)!myDefault, (myOptionalVar.foo)??
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FTL stack trace ("~" means nesting-related):
- Failed at: #assign hayH2 = getterUtil.getBoolean... [in template "20102#20129#105831" at line 4, column 1]
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1<#assign title = .vars['reserved-article-title'].getData()>
2<div class="containerInterior">
3<#assign hayH1 = getterUtil.getBoolean(MostrarTituloH1.getData())>
4<#assign hayH2 = getterUtil.getBoolean(mostrarTituloH2.getData())>
5
6<#if hayH1>
7 <h1 aria-level="1" role="heading" id="titulo">${layout.getName(locale)}</h1>
8</#if>
9<#if hayH2>
10
11 <#if TituloContenido.getData()?? && TituloContenido.getData() != "">
12 <#assign contenido = TituloContenido.getData()>
13 <#else>
14 <#assign contenido = title>
15 </#if>
16
17 <#if hayH1>
18 <p id="subtitulo"
19 aria-level="2"
20 role="heading"
21 style="
22 color: #007f33 !important;
23 font-size: 45px;
24 font-family: 'IberPangea Medium', sans-serif;
25 line-height: 45px;
26 margin-top: .75em;
27 margin-bottom: .9em;">
28 ${contenido}
29 </p>
30 <#else>
31 <p id="subtitulo"
32 style="
33 color: #007f33 !important;
34 font-size: 45px;
35 font-family: 'IberPangea Medium', sans-serif;
36 line-height: 45px;
37 margin-top: .75em;
38 margin-bottom: .9em;">
39 ${contenido}
40 </p>
41 </#if>
42
43</#if>
44
45<#if getterUtil.getBoolean(MostrarCategorias.getData())>
46
47
48
49 <#assign journalArticleId = .vars['reserved-article-id'].data>
50 <#assign journalArticleLocalService = serviceLocator.findService("com.liferay.journal.service.JournalArticleLocalService")>
51
52 <#assign assetCategoryPropertyLocalService = serviceLocator.findService("com.liferay.asset.category.property.service.AssetCategoryPropertyLocalService") />
53
54 <#assign article = journalArticleLocalService.getArticle(groupId, .vars['reserved-article-id'].data) />
55 <#assign assetEntryLocalService = serviceLocator.findService("com.liferay.asset.kernel.service.AssetEntryLocalService")>
56 <#assign asset = assetEntryLocalService.getEntry('com.liferay.journal.model.JournalArticle', article.resourcePrimKey) >
57 <#assign layoutLocalService = serviceLocator.findService("com.liferay.portal.kernel.service.LayoutLocalService") />
58
59 <p class="tag-categorias">
60
61 <#list asset.getCategories() as category>
62
63
64
65 <#if assetCategoryPropertyLocalService.fetchCategoryProperty(category.getCategoryId(), "friendlyURL")??>
66
67 <#assign categoryFriendly = '/tag/' + assetCategoryPropertyLocalService.fetchCategoryProperty(category.getCategoryId(), "friendlyURL").getValue() />
68
69 <#if layoutLocalService.fetchLayoutByFriendlyURL(groupId, false, categoryFriendly)??>
70 <#assign categoryLayout = layoutLocalService.fetchLayoutByFriendlyURL(groupId, false, categoryFriendly) />
71 <#assign categoryLayoutURL = portalUtil.getLayoutFullURL(categoryLayout, themeDisplay) />
72
73 <a class="tag-categoria" href="${categoryLayoutURL}">${category.getTitle(locale)?cap_first}</a>
74
75 <#else>
76 <a class="tag-categoria" href="/tag/#">${category.getTitle(locale)?cap_first}</a>
77
78 </#if>
79 </#if>
80
81
82
83
84 </#list>
85
86 </p>
87
88</#if>
89<div id="contenidoEntradilla">${DescripcionDetalleContenido.getData()}</div>
90
91
92<#if ContenidoWebcofl.getSiblings()?has_content>
93 <#list ContenidoWebcofl.getSiblings() as cur_ContenidoWebcofl>
94 <#assign
95 webContentData = jsonFactoryUtil.createJSONObject(cur_ContenidoWebcofl.getData())
96 />
97
98 <#if webContentData?length gt 5>
99 <@liferay_asset["asset-display"]
100 className = webContentData.className
101 classPK = webContentData.classPK?number
102 />
103
104 </#if>
105
106
107 </#list>
108</#if>
109</div>
110<@liferay_util["html-top"]>
111<style>
112 #decPagination div.containerInterior p#subtitulo {
113 font-family: "Iberpangea Medium";
114 font-size: 45px;
115 line-height: 45px;
116 color: #007F33;
117 margin-bottom: 20px;
118 }
119
120
121 div.contenidoCentrado div.contenidoInterior div.containerInterior p.tag-categorias a.tag-categoria:focus{
122 outline: 2px solid rgba(0, 0, 0, 0.7) !important;
123 }
124 p.tag-categorias > .tag-categoria {
125 width: auto !important;
126 max-width: inherit !important;
127 }
128
129 div.faldon h2 {
130 width: 100%;
131 float: left;
132 font-size: 1.26em;
133 font-family: IberPangeaText Light, sans-serif;
134 margin-bottom: 2em;
135 border-bottom: 1px solid #e0e0e0;
136 padding-bottom: .8em;
137 color: #427314 !important;
138
139 line-height: 1.35em;
140 margin-top: .75em;
141 }
142 .contenidoInterior div.faldon h2+ul li:before {
143 margin: .15em 0 0 -1.75em;
144 font-size: 1em;
145 }
146 .cursiva_texto {
147 font-style: italic;
148 }
149 .contenidoInterior h1 {
150 font-family: 'IberPangea', sans-serif !important;
151 font-size: 32px !important;
152 border: none !important;
153 line-height: 36px !important;
154 letter-spacing: 0px !important;
155 color: #00402A !important;
156 padding-left: 0em !important;
157 margin-bottom: 14px !important;
158 }
159 p span.table a.enlace-actualidad[href*="/tag/"],
160 p span.table a.enlace-actualidad[href*="/label/"],
161 p.tag-categorias a.tag-categoria[href*="/tag/"],
162 p.tag-categorias a.tag-categoria[href*="/label/"]{
163 line-height: 23px !important;
164 }
165 .contenidoInterior #contenidoEntradilla p.entradilla {
166 font-family: IberPangeaText, sans-serif !important;
167 font-size: 17px !important;
168 line-height: 23px !important;
169 font-weight: 700;
170 color: #615D5A !important;
171 margin-top: 2em;
172 }
173
174 .contenidoInterior h2#subtitulo{
175 font-family: 'IberPangea Medium', sans-serif !important;
176 margin-bottom: 0.4em;
177 }
178 #decPagination div.containerInterior{
179 max-width:980px;
180 margin:0 auto 25px;
181 }
182 #decPagination div.containerInterior h1#titulo{
183 font-family:"Iberpangea Medium";
184 font-size:32px;
185 line-height:36px;
186 color:#00402A;
187 text-transform:none;
188 border-left:none;
189 margin-top:20px;
190 }
191 #decPagination div.containerInterior h2#subtitulo{
192 font-family:"Iberpangea Medium";
193 font-size:45px;
194 line-height:45px;
195 color:#007F33;
196 margin-bottom:20px;
197 }
198 #decPagination div.containerInterior p.tag-categorias{
199 margin-bottom:30px !important;
200 }
201 #decPagination div.containerInterior p.tag-categorias a.tag-categoria{
202 margin-right:20px;
203 color:#00402A;
204 }
205 #decPagination div.containerInterior div#contenidoEntradilla p.entradilla{
206 font-family:"IberpangeaText";
207 font-size:20px ;
208 line-height:26px;
209 color:#615D5A;
210 }
211 @media all and (max-width:500px){
212 #decPagination div.containerInterior h1#titulo{
213 font-size:26px;
214 line-height:36px;
215 }
216 #decPagination div.containerInterior h2#subtitulo{
217 font-size:35px;
218 line-height:35px;
219 margin-bottom:20px;
220 }
221 #decPagination div.containerInterior div#contenidoEntradilla p.entradilla{
222 font-family:"IberpangeaText Bold";
223 font-size:16px ;
224 line-height:24px;
225 }
226 }
227 @media screen and (max-width: 47.95em) {
228 .contenidoInterior h1 {
229 font-size: 26px !important;
230 }
231 .contenidoInterior h2#subtitulo{
232 font-size: 35px;
233 line-height: 35px;
234 color: #007F33 !important;
235 margin-bottom: 1em;
236 }
237 .contenidoInterior #contenidoEntradilla p.entradilla {
238 margin-top: 0.8em;
239 }
240 .contenidoInterior #contenidoEntradilla p.entradilla {
241 line-height: 24px !important;
242 }
243 }
244
245
246</style>
247</@>
The advent of the so-called Internet of Behaviour (IoB) is actually almost a logical consequence of the birth of the Internet of Things. When Internet connectivity came to televisions and watches, giving rise to smart TVs and fitness wristbands, data and information began to be collected from those who used these devices. For example, to recommend other series or films similar to their tastes or with small alarms when they spent too much time sitting down.
This concept began to spread to give rise to what has come to be called the Internet of Everything (IoE) in which any entity establishes connections that open up new possibilities with related information. An example would be the so-called smart farms in which, by means of sensors, humidity, temperature, light or noise levels are measured and established and, in the same way, the state of the animals is reported through their heart rate or body temperature.
Faced with this enormous amount of data, the Internet of Behaviour (IoB) was born, which makes it possible to extract individual patterns that are multiplied on a massive scale. It was psychology professor Gothe Nyman who, in 2012, described the possibility of obtaining data on people's behaviour when interacting with the Internet of Things and how important it is not only to have the data but also to be able to interpret and understand it.
A very simple example would be a nutrition app that includes the food we eat and which, in turn, is synchronised with an activity bracelet that measures our physical activity, sleep and hydration. Each one obtains a good amount of data which, compiled and analysed, gives rise to a series of recommendations on food, exercise or habits which, in essence, are promoting a change in behaviour.
The Internet of Behaviour is therefore a combination of three fields:
Existing technology.
Analysis of the data generated.
Behavioral psychology to understand them.
SEE INFOGRAPHIC: From the Internet of Things to the Behavioural Internet [PDF]
ADVANTAGES AND CHALLENGES OF THE INTERNET OF BEHAVIOUR
Already in the "Top strategic predictions for 2020 and beyond" by the consulting firm Gartner, there was a mention of the IoB and the hyper-personalisation that this concept would bring about due to the continuous collection of data. In this way it is possible to detect and analyse the emotions of consumers and use this knowledge to influence people. As quoted in the same report: "By 2023, the behavioural Internet will digitally track individual activities to influence eligibility for benefits and services for 40% of people worldwide".
This knowledge obtained from data analysis translates into multiple benefits, especially for companies that can create an improved user experience or a personalisation of the offers that are shown to us, thus optimising the relationship with the consumer and doing so in real time. The Internet of Behaviour therefore becomes a proactive technology as it not only analyses behaviour but also detects the variables that influence it in order to bring about a specific result.
However, this raises an important ethical debate affecting the privacy of this data and the use made of it, as this flood of information is difficult to control, posing a major challenge for businesses. In addition, cybercrime may find sensitive data or data that reveal patterns of behaviour that facilitate increasingly advanced fraud. It is therefore important to strike a balance between personalisation and the intrusiveness that IoB can cause.