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The digital revolution and the need to combat climate change, together with the recent COVID-19 pandemic, but above all, have put the reindustrialisation debate on the table. A new type of industrialisation that, rather than using out-dated models, is based on ones that back digitalisation and sustainability.
Social networks have become our photo albums, our bulletin boards, even our voice. We publish what happens to us during the day, we give our opinion on news, we participate in debates... And all this, very often, publicly.
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When we talk about Virtual Reality (VR), many of us think of science fiction films like 'Minority Report'. However, the truth is that nowadays, this technology completely blends in with our daily lives. Video games, medicine, education... Virtual Reality is here to stay. But what is it exactly?
In recent years, chatbots and voicebots have been perfected and made their way into day-to-day tasks related to customer service. They ask questions, they answer, and they converse to make our life easier, but are they really as effective as they seem? They offer many advantages, although there are still some problems to solve.
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Information is power. This has always been the case, but it is even more relevant now because of the data boom. When information is essential to stay ahead of customer demand, big data becomes small data, and it's worth its weight in gold. All brands want to get their hands on it.
Augmented Reality (AR) is a technology that allows virtual elements to be superimposed onto our vision of reality. Increasingly more in demand, this technology’s development in recent years has been exceptional.
